Wares Brand Identity
Background: Wares is a local boutique in Beacon, New York that sells handmade and small-batch fine goods. Since they launched in 2018, they have invested in the foundations of their key channels and have become a household name in the local area. As Wares matures its business and grows across the country, they wanted to update their brand to match its changed values and merchandising. The biggest challenge was to ensure the new branding conveyed both happy and bright values with a high-quality appeal. The color palette was derived from high-quality materials like linen and organic cotton and colorful objects that inspire joy. The new brand represents both sophistication and play.
Result: The new brand has been updated across all channels.